Have you visited a friend to see what’s up, walked into their house, caught a whiff of freshly baked chocolate chip cookies and headed straight for the kitchen? You didn’t walk in specifically wanting chocolate chip cookies, but suddenly your mouth was watering and your nose was telling you where to go.
What if the cookies were stale and odorless. Would you even notice they were there? Would you go into the kitchen at all?
Boring headlines on your Web stories are like stale, odorless cookies. Someone who visits the site just sniffing around for news probably won’t even notice them.
Think about what first draws your attention to freshly baked cookies. The smell.